Do You Need a Copywriter Who Truly Understands Engineering?
Finding a copywriter who grasps difficult concepts and can communicate them effectively is a challenge. You either have your in-house engineers who know all the technical details (but not enough about marketing), or you have the writer who doesn't get “engineering”.
Neither one will work.
You need a copywriter with the technical background to understand engineering details and the skill to turn concepts into marketing tools that convert prospects into paying customers.
Hi, I'm Daniela Llanos, a freelance B2B copywriter with an engineer's edge.
I help companies in the HVAC industry to write content that shortens the sales process.
Unlike most business writers, I’ve spent more than 10 years immersed in the industry as a mechanical consulting engineer, which means I know first hand what users and specifiers of HVAC equipment are looking for.
Here's what makes me different:
